Advertising & Sponsorship
Benefits of Advertising with Human Resources Management Association of Princeton
The Human Resources Management Association (HRMA) is the Princeton chapter of SHRM, the Society for Human Resource Management. The Society for Human Resource Management (SHRM) is the leading voice of the human resource profession. SHRM has more than 165,000 professional and student members throughout the world.
HRMA has approximately 150 members, including: HR VPs; directors; managers; generalists; HR-related consultants; and academicians. Many have specialty areas of practice.
- Targeted Reach. The HRMA provides a targeted audience of Human Resource Professionals. We maintain a database of business associates that currently numbers over 700. Our Web site (WWW.HRMA-NJ.org) is linked to from numerous professional sites, including SHRM, and logs thousands of hits each month. If your target is HR professionals in the NE, HRMA is the place to advertise. We respect the privacy of our members and business associates and do not sell or barter information contained in our database.
- Cost Effective. As a non-profit organization, our business goal is to help off-set our operating costs with advertising, and not to “make a profit”, therefore we can charge less than professional publications to reach the same client-side decision maker audience.
- Engaged Readers. When people receive our correspondence or view our Web site, they actually review the material because they are interested in or belong to our organization and industry. People in our database want to be on our mailing list; otherwise they request to "opt-out."
- Marketing Opportunities. We provide numerous ways to reach our members and guests. On our Web site, advertisers can post a “button” hyperlink to their Web site. Our Newsletter provides ad-spaces ranging from one quarter to full page size. We email NewsBriefs that contain ad-space to our Members and Business Associates several times each month. We also provide opportunities for “event sponsorships” that let advertisers showcase their product or service at our dinner meetings and seminars. For companies recruiting for HR and OD positions, we post job canvasses that can only be viewed by our membership.
Click here for the HRMA Policy on Advertising and Sponsorship
