SPONSORS
Advertising & Sponsorship
Benefits of Advertising with Human Resources Management Association of Princeton
The Human Resources Management Association (HRMA) is the greater Princeton area’s local affiliate of the Society for Human Resource Management (SHRM). SHRM is the leading voice of the human resources profession and has more than 165,000 professional and student members throughout the world. HRMA has over 150 members, including: HR VPs, directors, managers, generalists, HR-related consultants, and academicians.
- Targeted Reach. The HRMA provides a targeted audience of Human Resource professionals. We maintain a database of business associates that currently numbers over 1,000. Our Web site (WWW.HRMA-NJ.org) is linked to and from numerous professional sites, including SHRM, and logs thousands of hits each month. If your target is HR professionals in the NE, HRMA is the place to advertise. We respect the privacy of our members and business associates and do not sell or barter information contained in our database.
- Cost Effectiveness. As a non-profit organization, our business goal is to help off-set our operating costs with advertising, and not to “make a profit.” We operate on a full-volunteer staff; therefore we can charge less than professional publications to reach the same client-side decision maker audience.
- Engaged Readers. When people receive our correspondence or view our Web site, they actually review the material because they are interested in or belong to our organization and industry. People in our database want to be on our mailing list; otherwise they request to "opt-out."
- Marketing Opportunities. We provide numerous ways to reach our members and guests. On our Web site, advertisers can post a “button” hyperlink to their Web site. Our Newsletter provides ad-spaces ranging from one quarter to full page size. We also provide opportunities for “event sponsorships” that let advertisers showcase their product or service at our dinner meetings and seminars. For companies recruiting for HR and OD positions, we post job canvasses that can only be viewed by our membership.
*To become a sponsor, go to “Advertising and Sponsorship Form”.
For more information, go to “Policy on Advertising and Sponsorship”.